To make a web site appear in the first page in each search website, there are certain suggestions to follow in order to achieve this. This optimization is composed of a collection of tiny -or occasionally big- changes inside a web page so as to make it more observable to the public. By applying these changes, the website will be more easy to index and to be found in the 1st page of search engines.
The SEO Guide for Business states that page optimization must be planned carefully to achieve maximum effect. There are 2 main areas where these optimizations can take place: the On-Page SEO and Off-Page SEO.
The 1st one makes reference to the changes to be applied inside the contents of the page, and they include:
* Usability, navigation and site structure.
* Servers, hosting and URL forming
* Keywords
* Contents
* Meta tags
* Internal links and site map
* RSS feeds and newsletters
Inside the page there are numerous elements that, when mixed, will help in achieving a perfect On-page Search Engine Optimization.
One of the first elements on the page itself is the “title” tag. This tag, found within the “head” tags of the page, should ideally include a singular name for each page within the website. This title will be the very first thing users will see when looking for certain words so it is very important to use relevant terms: precise and short.
Another significant component is the “meta tags”. The “description” Meta tag, as the name says, should have a longer description of the site and its contents. These contents will appear below the primary title of the page in each search site, giving the user a glimpse of what they will find on your page. The usage of human-readable URLs is also another great technique to use in order to achieve a better positioning within the search sites.
If the key content of the page is aside from text/HTML (flash, videos or graphics, for instance) there are numerous search engines that are really capable of “reading” these contents, but not all of them. Adding a text-based navigation with the most important keywords in the menu text, help search sites index the contents.
Writing concise and straightforward content is critical. Straightforward understandable texts, with short and clear sentences with a keyword density optimized according to the general volume of words, and keywords used related to the main topic of the page are the most important elements to consider while doing an On-page SEO. This applies also for the image descriptions.
But the other described techniques are only part of the job. There are some activities to be performed “outside” the site and the pages, the so-called Off-Page SEO.
There are sites for Social networking that were built based on the user interaction and they allow us to get certain groups of people keen on one subject and gather them together in one location. These include forums, blog sites and groups in the most known social networks. Find out which of these include users who may have an interest in your website and blog or write in their different forums the URL link of the site and contents of your pages and thus help in building your backlinks.
Finally, not all promotion must be made in electronic media, the world outside the web also must get in communication with your business website. Promoting the web site outside the Internet also helps quite a lot. You can begin by printing the URL on your business cards, letterhead and other made public media typically used to push your business.
Jody Cestari works as an SEO consultant at Get Web Traffic. If you are hunting for SEO Consulting services for your site, please contact her.
